The Society of Interventional Radiology (SIR), a professional medical society with more than 5,600 members, and its research organization, the SIR Foundation, have launched a new logo and tagline. The updated graphic and tagline, “The vision to heal,” aim to reaffirm the significance of image-guided medical procedures in the face of cost-cutting and increasing emphasis on healthcare quality.
“Our new brand helps us to better communicate the valuable and unique role that interventional radiology has in delivering comprehensive clinical care,” said Susan E. Sedory Holzer, SIR executive director. “By listening to our members, this new framework also reflects the passion and dedication members have for the specialty and, more importantly, high-quality care.”
Interventional radiology was established in the early 1960s and enables minimally invasive medical procedures. SIR’s refreshed graphic retains elements of the original, including a reference to the society’s historical association with catheters. The new language evokes the methodology’s role in decreasing risk and pain for patients and shortening recovery times, according to the society.
“Interventional radiology showcases the very best of today’s medicine, bringing together clinical insight, procedural expertise and advanced image-guided technology to deliver high-quality patient care,” said James B. Spies, MD, SIR president. “Our efforts reinforce how SIR continues to support our members as they deliver outstanding clinical care and how we will continue to do so in the years to come.”