Susan Carol Associates Public Relations earned an APEX Award for publication excellence for the quarterly newsletter the PR agency produces on behalf of Radiologic Associates of Fredericksburg (RAF) and its interventional radiology group, Virginia Interventional & Vascular Associates (VIVA).
Imaging Advances, tailored for the region’s referring physicians, was entered into the category of “One-of- a-Kind Health & Medical Publications,” and it was selected from among 2,400 entries.
Produced by the Health Industry Writers division of SCAPR, the newsletter is also distributed in local radiology waiting rooms. Imaging Advances features stories about radiology innovations, treatments available in the greater Fredericksburg area, and resources available to referring physicians and patients. The newsletter also focuses on human interest stories about RAF’s physicians.
The publication was launched in 2009 as a print publication, and since 2011 is also produced digitally. The editions are archived within RAF’s website here.
