The American College of Radiology (ACR) announces that Diane Dunne, vice president of marketing, public affairs and communications (MPAC), will retire on Friday, September 17.
“Diane has done an amazing job during her time at the ACR,” says ACR CEO William T. Thorwarth, MD, FACR. “She has led our marketing communications efforts through some of the most challenging and exciting times in the college’s long history. We wish Diane the best in her retirement.”
During her 11 years with the ACR, Dunne oversaw marketing and communications strategy for many ACR milestones and major events, including:
- The ACR Accreditation marketing campaign that captured 90% market share following the passage of the Medicare Improvements for Patients and Providers Act, which requires accreditation of non-hospital imaging facilities.
- ACR activities that doubled the number of visitors to RadiologyInfo.org — the patient-focused information website co-managed by the ACR and RSNA.
- The Image Wisely campaign, to optimize radiation doses in adult patient imaging and promote medical radiation safety.
- The redesign and relaunch of the ACR website (acr.org).
- The all-member ACR Annual Meetings, initiating the expansion of education offerings from 2015 through 2017.
- Expanded the ACR presence at 25+ trade shows annually, including significant exhibitions at the RSNA annual meeting.
- Creation of an expert creative team in Public Affairs, Marketing and Digital Communications to serve ACR membership.
“Diane is a true professional,” says Bill Shields, JD, ACR Executive Vice President of Governance and Membership Services, Legal and MPAC. “The marketing communications team has reached new heights under her leadership. We are very proud of her many ACR accomplishments on behalf of our members and the patients they serve.”
Dunne began her career at the ACR in 2010 as senior director of MPAC and was promoted to vice president in 2019. The Chicago native came to the ACR after serving as director of national marketing communications at the Alzheimer’s Association and a long career in corporate communications.