HUNTLEY, IL (Dec. 8, 2009) – Rounding out a year of significant senior-level talent acquisiton, Genesis Medical Imaging announced today that Karl Berland, a longtime sales executive with Siemens Healthcare, is joining GMI as vice president of sales and marketing.  
Berland, a medical-imaging professional for more than 30 years, served 24 years at Siemens, most recently as regional vice president. Berland’s teams consistently led the United States in sales, customer satisfaction and market share. Earlier in his career, Berland was recognized as the company’s national sales rep of the year.
“Snaring Karl gives Genesis a fully developed leadership team that is strong, smart and deep – steady hands for customers in today’s rapidly changing ISO landscape,” CEO Robert Dakessian said.  “And because we have been successful in serving customers with a full range of products and services for so many years, we are well positioned to grow with some of the most experienced, well-regarded excutives in the business.”
Berland joins three other senior leaders coming to Genesis in 2009. Al Iglehart was named to head the mobile division and business development, effective Sept. 30, following senior positions at Siemens and Philips Medical Solutions. Earlier this year, Wayne Tschirn was appointed vice president of GMI operations after serving with Philips and Comdisco, and Cliff Hooper was named vice president of logistics following leadership roles in Innoserv/R Squared and the United States Air Force.
“Diagnostic imaging will be facing tremendous pressures to reduce costs while maintaining high levels of uptime and documenting quality service and support operations,” Berland said. “Genesis Medical Imaging is in an excellent position to present a great value proposition for imaging providers in North America and abroad.”

Genesis Medical Imaging is the largest independent service organization to offer a total solution for CT and MRI needs, including nationwide service contracts, mobiles, refurbished CT & MRI equipment, cryorefrigeration and magnet services. Visit

Source: Press Release.