Raanana, Israel – February 10, 2010 – EDGE Medical Devices today announced that it has received the prestigious 2010 North American Enabling Technology Award in Digital Radiography (DR) from global research and consulting firm Frost & Sullivan. The award was given in recognition of EDGE’s innovative Plasma DR™ readout technology, which is used in its flat-panel detector and Universal Retrofit Kit. The technology enables EDGE to deliver both cost and performance advantages over traditional digital radiography flat-panel detectors.

Frost & Sullivan’s Best Practices Awards are presented each year to companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices.

Through its Best Practices Research, Frost & Sullivan has concluded that EDGE’s Plasma DR technology addresses one of the key factors that has restrained growth in the digital radiography market. According to research analyst Roberto Aranibar, "Reducing prices while maintaining high image quality standards is necessary for penetrating new end-user segments and for driving further market growth in DR. With plasma DR technology, EDGE Medical Devices has successfully addressed the challenge of high costs in DR while improving the quality of obtainable images. EDGE Medical Devices has enabled the full potential of direct conversion as a technology to be realized at an affordable cost."

"We are pleased that Frost & Sullivan has recognized the significance and potential that EDGE’s Plasma DR technology brings to the radiography market," notes EDGE Medical Devices CEO, Dr. Albert Zur. "Our unique approach allows hospitals, medical centers and imaging facilities of all sizes and budgets to realize the benefits of affordable digital radiography without compromising quality."

For more information about EDGE Medical Devices, visit www.edge-medical.com.  For more information about Frost & Sullivan
www.frost.com.
 

(Source: EDGE Medical Presss Release)