Carestream Health Inc., of Rochester, N.Y., is introducing a new version of its company Web site, which now addresses the trend of mobile phone, PDA, and iPhone adoption.

Optimized and formatted specifically for use with handheld devices, the mobile version of was designed with the needs of busy radiology professionals, healthcare IT executives and other customers in mind.

According to Carestream, the site enables end users to access information about the company’s products and services—as well as connect with company representatives—while on the go. Customers can quickly and easily contact the company with one-touch calling and e-mailing directly from the mobile device.

Furthermore, Carestream pointed to a Journal of Medical Internet Research study, which indicated that the overall adoption rate of handheld computing devices and PDAs among healthcare providers may be as high as 85 percent. “Since the study occurred in 2006, the adoption rate could be even higher today,” said Jean-Marc Laigle, Carestream’s director of worldwide marketing.