competitors. Declining reimbursements. Increasing patient expectations. For anyone in the medical imaging business, these are likely to be familiar pain points.

You know that a strong marketing program needs to be part of your response. But are your existing efforts up to the challenge of educating referral sources and consumers about what makes your imaging center the right choice?

In a series of four articles, experts from York, Pa-based agency trg Marketing Works will discuss four of the must-have, foundational elements of a successful radiology marketing program that need to be in place before you even think about external communications elements like ads, brochures, websites, and sponsorships.

Check out the first installment by agency founder, Tina Rudisill, right here. …And give us some feedback by posting a comment!