The business of radiology has never looked so good-but is that your reality? Your reality is probably that the business of radiology has never been so challenging. There are the requirements of the Health Insurance Portability and Accountability Act, talent shortages, declining reimbursement, Center for Medicare Medicaid Services (CMS) supervision rules, and referring physicians’ demands; the list goes on and on. In this challenging health care situation, most radiologists cover more facilities and read more studies than ever before. In today’s fast-paced digital climate, it is also difficult to secure and build referring-physician relationships.
This supplement will explore the business of radiology and take a closer look at the issues that you face. Our goal is to provide you with ideas based on the experiences of industry experts and our own customers: ideas that can, perhaps, give you a new perspective that allows you to overcome these challenges and seize the opportunity that technology presents. Many of our own customers have realized big business benefits through their technology investments. We will take a closer look at two such customers so that you can see how technology has helped to transform their businesses and has, ultimately, improved the quality of patient care.
eMed Technologies is transforming the business of radiology for our customers. We understand that good image management is more than a reading station and an archive. You need a solution that is bigger than that. You need access to images and to information, when you need them and where you need them. With your growing examination volume, you need a way to stay closely connected to the clinicians and referring physicians you serve. Above all, you want your technology investments to bring you value, and quickly. At eMed, we are committed to bringing our customers smart and practical, yet sophisticated, technology that delivers real results for these real-world challenges. n
Director of Marketing
Susan Worthy is the Director of Marketing for eMed Technologies