Radiating with product diversity in X-ray

Business

Founded in 1986 by current Chairman S. David Ellenbogen and Jay Stein, Ph.D., Hologic Inc. began its medical imaging path by developing proprietary X-ray and ultrasound bone analyzer systems. Today, the company has more than 8,000 worldwide installations of its QDR series of? X-ray densitometers and Sahara ultrasound sonometers in place.

In October 1995, Hologic benefited greatly from the FDA’s decision to clear for marketing Merck & Co. Inc.’s (Whitehouse Station, N.J.) Fosamax, the first agency-cleared drug for the treatment of osteoporosis. Hologic sales doubled the year after Fosamax received FDA clearance.

Hologic Inc.
35 Crosby Drive
Bedford, MA 01730-1401
tel. (800) 343-9729 (XRAY)
www.hologic.com

T I M E L I N E

1986: Hologic is founded
1987: Introduction of DXA technique and the QDR-1000 bone densitometer
1988: Establishment of international sales distribution channels
1989: Introduction of QDR-1000/W whole body X-ray bone densitometer
1990: Company completed initial public offering
1991: Introduction of QDR-2000, first fan-beam X-ray bone densitometer
1992: Establishment of Hologic Europe and Hologic France
1993: Expansion of international sales into Asia and Latin America
1994: Announcement of QDR-4500 Acclaim series
1995: Introduction of Acclaim clinical bone
densitometers
1996: Merger with FluoroScan Imaging Systems Inc.
1996: Introduction of Sahara ultrasonic bone sonometer
1997: Introduction of QDR-4500 Elite series; Introduction of QDR-4000 value added DXA for office-based physicians
1998: Introduction of FluoroScan Premier
1998: Sahara receives PMA from FDA, first reviewed by and approved for commercialization
1999: Hologic acquires Direct Radiography Corp.; becomes a wholly owned subsidiary of Hologic
2000: Hologic acquires Trex Medical

KEY MANAGEMENT

Chairman/CEO, S. David Ellenbogen
President/COO, Steve L. Nakashige
Executive VP/CTO, Jay A. Stein
Executive VP/CFO, Glenn P. Muir
Senior VP/General Manager of Int’l Sales, Mark A. Duerst
Senior VP/Lorad President, John W. Cumming
Senior VP/North American Sales, Tom Umbel
VP/General Manager of FluoroScan, John MacLennan
VP/General Manager of Direct Radiography Corp.,? Peter Soltani
VP/General Manager of Bone Business, Eric von Stetten

The company began its expansion plan in September 1996 by merging with FluoroScan Imaging Systems Inc. (Northbrook, Ill.). The transaction set the stage for additional broadening of Hologic’s product portfolio beyond bone densitometry. FluoroScan, now a subsidiary of Hologic, specializes in the manufacture and distribution of low-intensity, real-time mini C-arm X-ray imaging devices and equipment.

In June 1999, Hologic took another major step, as it ventured for the first time into digital radiography with its acquisition of Direct Radiography Corp. (DRC of Newark, Del.) in a transaction worth approximately $20 million. DRC became a wholly-owned subsidiary of Hologic, continuing with its manufacture and marketing of amorphous selenium flat-panel technology. The acquisition included DRC’s 168,000 sq. ft. research and development, manufacturing and administrative site in Newark.

The third significant change in Hologic occurred in September 2000, when the company completed its purchase of Trex Medical Corp. (Danbury, Conn.) for $55 million. Trex’s product portfolio includes X-ray mammography systems under the Lorad name, mobile X-ray systems, specialized medical X-ray imaging equipment for cardiac catheterization laboratories, digital radiographic/fluoroscopic systems, and electrophysiology and general radiography products.

TRADED
Hologic trades on the Nasdaq under the ticker symbol HOLX. The stock’s 52-week high is $11 pershare; its 52-week low is $4.06. Through mid-January, Hologic’s share price was in the range of $5.50.

In fiscal year 2000, ending Sept. 30, revenues increased to $93.7 million, compared with $84.1 million in FY99, on the strength of new product introductions. Acquisition-related charges, however, prompted a net loss for the company of $18.6 million, compared with a net loss of $3.7 million in FY99. Excluding acquisition-related charges, the net loss for FY2000 was $10 million.

In FY2000, Hologic’s Direct Radiography subsidiary generated revenues of $5.98 million, while the business unit posted an estimated net loss of $13 million. Excluding that net loss and acquisition-related charges from its purchase of Trex Medical in September 2000, Hologic achieved income of approximately $3 million in FY2000. Hologic’s core business of bone densitometry and mini C-arm imaging systems were profitable in all four fiscal quarters.

Please refer to the February 2001 issue for the complete story. For information on article reprints, contact Martin St. Denis